Changing lives at King’s

In a tough environment for recruiting new donors, it’s more important than ever to care for the supporters you already have. That’s why we’ve been working with King’s College Hospital Charity (KCHC) not only on their appeals, but on supporter impact and thank you communications too. King’s have found this can generate not only good will but also further donations that more than justify the cost.

For this mailing, we edited a comprehensive report and accounts document into a simple pack. It shared clear and inspiring stories
of how donations to King’s have helped improve patient care, deliver
new treatments and built support for the charity over the last year.

From brighter day rooms for elderly patients, to new robotic surgery
treatments to inspiring fundraising stories from patients and their
families, we brought together a wide range of ways that donors gifts
have changed lives at King’s.

The key to success was about how we attribute impact directly to donors – in a way we take the charity out of the way – so that supporters make a direct connection with the hospital teams they are supporting on the ground. Including a soft ask successfully raised thousands of pounds in donations.