Friends of the Earth - Helping end plastic polution. An adult sea turtle photographed underwater close to the camera lens.

Helping end plastic polution

Income target for DM and reminder beaten by 40%

We were approached to design a direct mail pack, to promote Friends of the Earths campaign to create a Plastics Action Plan. The challenge was to show the extent of the impact on marine life and present the only clear solution – to pressure the government into producing legislative action to tackle non-essential plastic production.

The aim of the campaign was to instill a sense of loss and emotional connection with marine life and demonstrate Friends of the Earth’s credentials in facilitating change. The campaign was successful enough on the first run, to be rolled out for a second time.

more case studies

Y Care - Sharing the gift of Christmas. Woman in purple and gold traditional clothing, sat down while doing intricate needle work.

Y Care International

Direct mail appeal, reminder and acquisition insert

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British Lung Foundation - Helping Britain breathe better. Lady wearing a green blouse holding a peice of paper gently laughing with three other ladies in the background.

British Lung Foundation

Cold donor acquisition

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RSPB - Unlocking a secret forest. Close up keyhole embedded in a tree trunk with a view into the forest beyond.


Integrated direct and digital appeal

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Cherry Tiger

Take a great leap forward

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