NFA - Helping a child smile again.

Helping children smile again

The most leads, at the lowest cost

Foster caring is an enormously rewarding vocation, but it’s also a big commitment. What would motivate potential foster carers to enquire? We identified that it tends to begin with a strong emotional commitment to helping children. Secondly we proposed using existing foster carers to show that fostering is open to people from a diverse range of backgrounds. Finally, we suggested that NFA social workers, who work closely with all their foster families, could best explain all the support available.

This insight led us to design a three-pronged social and digital campaign focusing firstly on powerful videos of children, followed up by retargeting stories from existing foster carers and social workers. We wrapped up all three stages of the campaign in an umbrella positioning, labelled ‘That’s our kind of fostering’ which helped NFA to ‘own’ a unique approach. Key to the success of the campaign was how we worked with other media partners to propose compelling Facebook video posts and digital display banners, from which leads were captured on dedicated landing pages, and followed up by email, print and face-to-face support materials. The whole campaign involving three video and photo shoots and multiple creative strands was delivered in the space of just three weeks.

more case studies

RSPB - Celebrating a birding community. Boy hanging a bird feeder in the garden while holding a bag of bird seed.


TV, digital & print lead generation

Read more
MAG - Freeing people from fear. Two young girls wearing brightly coloured covering smiling for the camera.

Mines Advisory Group

Responsive web design

Read more
Royal Star & Garter - Saying thank you to veterans. Man in a wheelchair after suffering life changing injuries looking at the camera smiling.

Royal Star & Garter

Integrated press and digital campaign

Read more

Cherry Tiger

Take a great leap forward

Park House, Park Square West, Leeds LS1 2PW | 0113 322 7696 | Email us