Leeds Building Society

Leeds Building Society

Creating a Welcoming Society A welcome DM and email journey for new members Leeds Building Society wanted to introduce a customer communications strategy for new members to deepen brand engagement. A test programme was put in place and Cherry Tiger were asked to...
Medical Protection

Medical Protection

Telling a Brand Story Brand proposition development The Medical Protection Society is the world’s biggest medical protection organisation, offering indemnity and expert advice to medical and dental professionals throughout their career. Having introduced a new look...
British Lung Foundation

British Lung Foundation

Helping Britain Breathe Better Cold donor acquisition British Lung Foundation look after the nation’s lungs, offering hope through research, practical support and advice to those with lung conditions, and campaigning to ensure we can all breathe clean air with healthy...
RSPB

RSPB

Unlocking a Secret Forest ROI of 5.29 and a response rate of 14.2% Integrated DM and digital appeal For many years Cherry Tiger talked to the RSPB about ensuring that all channel activity supports their direct mail appeals and provides a coherent journey for the...
RAF Association

RAF Association

Making a solemn pledge Cold legacy direct mail After successfully testing a legacy pledge mailing to their warm existing supporters, the Royal Air Forces Association (RAFA) asked Cherry Tiger to position a similar appeal to a cold audience, without any direct...