Telling a brand story Brand proposition development The Medical Protection Society is the world’s biggest medical protection organisation, offering indemnity and expert advice to medical and dental professionals throughout their career. Having introduced a new look...
Helping Britain breathe better Cold donor acquisition British Lung Foundation look after the nation’s lungs, offering hope through research, practical support and advice to those with lung conditions, and campaigning to ensure we can all breathe clean air with healthy...
Unlocking a secret forest ROI of 5.29 and a response rate of 14.2% Integrated DM and digital appeal For many years Cherry Tiger talked to the RSPB about ensuring that all channel activity supports their direct mail appeals and provides a coherent journey for the...
Making a solemn pledge Cold legacy direct mail After successfully testing a legacy pledge mailing to their warm existing supporters, the Royal Air Forces Association (RAFA) asked Cherry Tiger to position a similar appeal to a cold audience, without any direct...
Saving the Albatross Beat the targeted number of regular givers by 8.6% Regular giving direct and digital campaign Although most of our work for the RSPB concentrates on work in the UK, this regular giving appeal made a compelling case for helping to save the...
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